Change is hard…
We make it easier.
IntentOne helps people make meaningful change in their lives in areas where they have previously failed. We deliver a suite of customizable mindset management tools that help make change easier.
Who We Are
IntentOne is a mindset management company offering deeply personalized audio tools that help people shift their thinking, take control of their lives, and create lasting, meaningful change.
What We Offer
IntentOne makes change easier and manageable. Our customizable mindset management tools support purpose, identity, and emotional growth through consistent, daily use.
Why It Matters
The truth is, change is hard. Most solutions feel out of reach. We make growth personal, practical, and possible so anyone can move forward with clarity and confidence.
Our process:
Journey to your North Star
Our process takes individuals on a journey to find their North Star. Your North Star is the ultimate vision for your life: the clearest, brightest expression of who you want to become and what truly matters to you. It represents your purpose, your direction, and your reason for moving forward. When you’re connected to it, every step you take feels more intentional, aligned, and meaningful.
But how do you actually get there? At IntentOne, we’ve developed a process using powerful Mindset Management Tools that help you rewire your thinking, clarify your direction, and create lasting, purpose-driven change.
Step 1:
Design with your MAP
Our MAP (Mindset Action Plan) is an interactive digital tool that helps users uncover their life purpose, values, and priorities – creating a blueprint for transformation. This tool is accessed online or through our mobile app (coming soon)
Step 2:
Navigate with your COMPASS
Our COMPASSAudio is a daily, personalized motivational audio tool that reinforces core values, helps redirect automatic thoughts, and keeps users focused on their goals. This tool is delivered through an mp3 file.
Step 3:
Visualize with your TELESCOPE
Our TELESCOPETrack is a vivid, future-focused visualization recording that brings a user’s desired life into view, boosting belief, motivation, and daily commitment This tool is delivered through an mp3 file.
Created out of necessity.
IntentOne began as a lifeline. Founder Ed Mitchell, shaped by a childhood in foster care and cycles of trauma, addiction, and incarceration, started recording daily mindset messages to guide his transformation. These recordings became his foundation for sobriety, focus, and growth, ultimately helping him build a purpose-driven life and multiple successful businesses. IntentOne now turns Ed’s personal system into a scalable, tech-based platform. Built for anyone ready to make change easier and more sustainable, this tool brings structure, clarity, and momentum to personal growth—empowering people to rewrite their stories, just as Ed did. Transformation should never be a luxury.
Testimonials
How IntentOne has changed lives.
See how people are transforming their lives by using our tools to focus on what truly matters.
I’m more focused, more confident, and my family sees it too—like a better version of me.
Calvin – Spirit Lake, IA
I’m finally doing what matters. Turns out I wasn’t lazy—my mind just needed the right input.
Tasha – Cedar Hill, TX
I’m finally thinking about what matters. Distractions don’t affect me like they used to.
Katrina – Ukiah, CA
The Science Behind It
Neuroplasticity
Our brains are malleable and wired for change. Through daily repetition of highly personalized self-affirming language, visualizations, and focus tools, IntentOne harnesses neuroplasticity—the brain’s ability to form new neural pathways.
Thoughts Become Biology
Studies in psychoneuroimmunology demonstrate that thoughts can affect physiology, reducing stress hormones, boosting immune function, and rewiring emotional responses.
IntentOne’s tools are built to create this cognitive shift: not just to think differently, but to become someone different. Someone who believes in their future.
Meet Our Team
IntentOne is purpose-built by people who understand both the struggle and the science of transformation.
Ed Mitchell
Chief Executive Officer
A proven entrepreneur, Ed has built successful startups and multimillion-dollar ventures. He also developed a sober living model with an 85% success rate. Ed is on a mission to share the same system that transformed his life to the rest of the world. His end goal: make transformation accessible.
Tony Washington
Chief Mindset Advocate
With 30+ years in operations across public and private sectors, Tony brings strategic insight and systems leadership. Having worked within the prison system, he’s driven to create reentry solutions that foster sustainable change and remain accessible long after release.
Devin Price
Director of Marketing
A seasoned marketing strategist and nonprofit founder, Devin has led high-impact campaigns, secured millions in sponsorships, and built programs serving thousands of youth. Breaking his family’s cycle of addiction and incarceration, he’s driven to inspire change through storytelling.
Start your
Journey
Today!
One day, you wake up and realize you’re stuck in a life you didn’t consciously choose—years of distractions, missed opportunities, and unfulfilled promises have left you feeling lost.
It’s time to break the cycle, reclaim control, and start making intentional choices that align with your true priorities.
